What are the biggest social media mistakes that kill engagement?

The 7 biggest social media mistakes are: 1) Posting without strategy, 2) Ignoring platform-specific best practices, 3) Focusing on vanity metrics instead of engagement, 4) Being too sales-y, 5) Neglecting video content, 6) Not engaging with your audience, and 7) Having no clear call-to-action.

How can I improve my social media engagement rate?

Improve engagement by: creating consistent content strategy, adapting posts for each platform, tracking engagement metrics not just followers, using 80/20 rule (80% valuable content, 20% promotional), creating video content, actively engaging with your audience, and including clear CTAs on every post.

Why is video content important on social media?

Video content gets 10x more engagement than static images. Platforms prioritize video in algorithms. Simple video types like tutorials, behind-the-scenes, before/after transformations, and quick tips perform best. One long video can be repurposed into 10+ short clips.

What is a good engagement rate on social media?

A good engagement rate is 3-6%, with excellent being 6%+. Track engagement rate as (likes + comments + shares) / followers. Also monitor save rate (1-2% good, 2%+ excellent) and share rate (0.5%+ is strong). These metrics matter more than follower count.

Strategy

7 Social Media Mistakes That Are Killing Your Engagement (And How to Fix Them)

Social Nest Team•November 10, 2024•9 min read

← Back to all posts